Boost Guild Member Engagement with OpenTap Marketing Strategies
OpenTap: The Digital Game-Changer for Modern Craft Beer Guilds
When it comes to the rapidly evolving world of craft beer, staying ahead of the curve is more than a simple necessity—it's a mission. As local brewery guilds aim to unify their members and amplify the benefits of collective operation, finding the right digital platform can be a game-changer. Enter OpenTap, an app that serves as a perfect companion to any craft beer endeavor. Follow along as we explore how OpenTap has revolutionized the Orange County Brewers Guild (OCBG) and how it can do the same for your guild.
Partnering for Success: The Case of Orange County Brewers Guild
Ian McCall, (past) President of the OCBG, says it best:
"As a volunteer-run board, our time is limited, and we noticed we were lacking the bandwidth to provide a worthwhile online presence for our members. Partnering with OpenTap streamlines our ability to promote guild member events, tap lists, taprooms, and breweries county-wide and beyond."
The app’s features, including an integrated map and custom OCBG icons, have been a "unique and thoughtful addition," directing customers to OCBG member breweries. But let's dig deeper into how exactly OpenTap achieves these goals.
How Does OpenTap Benefit Guilds?
1. Invest in Mutual Growth
Numerous guilds face challenges with brewery participation. Often, breweries remain skeptical about the tangible benefits of joining a guild and consequently hesitate to invest in membership dues. With OpenTap, guilds provide breweries with a concrete, value-driven tool that not only amplifies their marketing efforts but also significantly streamlines them. Instead of merely being a financial obligation, guild membership becomes an investment where breweries receive a tool that directly benefits their growth and operations. This shifts the narrative from guilds just "collecting dues" to actively "providing a valuable resource" for their members.
2. Increased Foot Traffic
One of the app's most appealing features is its geo-location capabilities. Users can quickly identify which breweries are closest to them, thereby driving more foot traffic to participating establishments.
3. Elevated Customer Experience
Before even setting foot in your brewery, customers can peruse real-time updates about current taps, seasonal releases, and exclusive events. This enhances their overall experience and makes them more likely to choose your establishment.
4. Seamless Event Promotion
The days of heavy investment in traditional marketing for your events are gone. With OpenTap, promoting beer releases, tasting events, and brewery tours becomes effortless, targeting a dedicated audience right where they are most engaged.
5. Build a Community
OpenTap facilitates the creation of a loyal community of beer enthusiasts who are continually informed and engaged. This, in turn, ensures a steady stream of repeat business for your guild's breweries.
6. Central Repository of Events
OpenTap serves as a one-stop-shop for all events related to your guild. Members can easily post and manage events, which are then automatically integrated into your guild's website.
7. Unify Guild Members with Consistent Branding
Consistency is key to effective marketing. OpenTap helps maintain a uniform brand presentation across all your guild's breweries, making your collective operations more recognizable and appealing to your target audience.
8. Added Benefits for Guild Members
Aside from all these features, OpenTap offers multiple other benefits that cater specifically to guilds, adding extra layers of value and making membership even more rewarding
Tap into the Future
There's no better time than now to embrace the digital transformation sweeping the craft beer industry. If you're interested in learning more, we'd be delighted to offer you a virtual demonstration of OpenTap's features.
Cheers to a prosperous partnership and the bright future of craft beer guilds everywhere!
For more information email Nicole at [email protected]