California Craft Brewers Association and OpenTap Announce Strategic Partnership

California’s only craft beer app has teamed up with the CCBA to bolster the Golden State Craft Beer Scene.

TEMECULA, 15 November 2022 — OpenTap, a California Craft Beer mobile app startup, announced today a strategic partnership with the California Craft Brewers Association (CCBA). This collaboration combines OpenTap’s local, grassroots marketing tools with the CCBA’s long history of supporting the state’s craft breweries.

With mobile technology playing an increasing role in how breweries promote their beers, events and their brands, brewery owners recognize the need to reach customers in new and innovative ways. The OpenTap-CCBA partnership brings together new technological offerings, marketing opportunities and customer acquisition channels for local breweries.

OpenTap / CCBA Details:

  • CCBA members can take advantage of an annual OpenTap plan for 50% off ($348 » $174)

  • OpenTap is the only mobile app dedicated to California Independent Craft Breweries

  • OpenTap recently eclipsed 8000 app downloads as post pandemic beer lovers use the app to

  • rediscover new breweries state-wide.

  • California’s 1100+ Craft Breweries will gain new visibility in a crowded beverage and event

  • landscape

  • The collaboration will offer cross promotional opportunities to raise awareness for craft beer,

  • breweries and California beer lovers

Partnering with OpenTap to deliver new resources and technologies allows us to support breweries in new and innovative ways,” said Lori Ajax, Executive Director of the California Craft Brewers Association. “The CCBA is committed to developing new relationships that benefit our members and support the California Craft Beer industry.

The CCBA collaboration confirms OpenTap’s long-standing mission to support our friends in the craft beer industry through creative, forward-thinking marketing and promotional campaigns,” said Garth Humbert, OpenTap’s Founder “so they can focus on doing what they do best: crafting amazing, frothy, mind-melting experiences by the pint.

By offering OpenTap’s next generation mobile services to the CCBA’s members, the collaboration represents a new opportunity in how both entities address the needs of the evolving craft beer market.

About OpenTap

Founded by California native and craft beer lover Garth Humbert, OpenTap is dedicated to helping breweries and beer drinkers find each other. With a rich feature set (that helps breweries be more efficient and successful in promoting their events) and brewery seeker information (such as hours, tap list, location and amenities), OpenTap continues to be the one stop shop for California Craft Beer discovery and enjoyment. Instagram: @opentapapp https://opentapapp.com [email protected]

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Garth Humbert

California native, craft beer fan and Founder of OpenTap.

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